About Us

WHAT WE DO

Creating amazing events is what we do! We specialise in corporate theming, event styling, furniture hire and brand awareness in Perth, Western Australia. We have earned our solid reputation as event stylists not only for our creative concepts but also our professional and personable ‘hands-on’ approach. We listen to what it is that’s important to you, what is the purpose of the event and what it is that you are trying to achieve. We also understand that guests need to feel totally immersed in the theme or style and story of your event – engaging your guests is critical to your events success!

What separates us from the rest? We have a two massive warehouses that are overflowing with our own furniture, styling elements and props for hire – there is no middle man! We travel the world in search of the next best thing to ensure we provide today’s corporate client with original ideas that align with current trends. And, we have our very own Creative Designer who can deliver the full impact of your message by bringing your brand to life!

Whether you are chasing ideas or already have a concept in mind, our event production team will work strategically with you to achieve your goals and transform any space into something truly extraordinary. Our vision is to take each guest on an amazing journey, to connect with their emotions and create a much talked about event experience!
Have a look through our theming, styling and furniture galleries to get a feel for our work, then contact us to discuss the many options for your event.

Our booking process is simple. Follow these steps to let us create an amazing event for you :

STEP 1

Contact us to discuss your event in detail. We will provide you with a customised proposal, mood board, images and quote and then get you to provide feedback if you would like any changes made. We will work closely with you to ensure we come up with the best concept for your venue, brief and budget.

STEP 2

Once you are happy with the quote provided, you will sign and return with a 30% deposit to lock in your event. No event is confirmed until we have received both the signed quote and 30% deposit. The balance in full is due prior to the event.

STEP 3

We will now work with you on all the logistics of your event. Ensuring all the finer details are covered and everything that is delivered exceeds your expectations!
Call us today to talk about talk about how we can take your event to the next level!

OUR WORK

Priceline

Solution Provided

We were engaged by Andrew Balnaves, an Eastern States event producer, to provide the theming and styling for the recent Priceline Conference held in Perth. The conference had a number of social events and we worked with Andrew on the theming and styling solutions for each.

The welcome reception was held at Crown Perth and was a cocktail style event with the theme of “Perth Beaches”. We created an entry feature with lifeguard chair, palm trees and a custom made archway into the pre dinner drinks area. Here we set a beach cabana and resort style furniture. Inside the main room the hero was a huge lifeguard tower that the DJ performed from! 4m palm trees, illuminated sunset backdrop and themed food stations brought the event to life.

The second night the guests enjoyed another cocktail style event at Sandalford Winery. The whole venue was utilised and the styling was inspired by a cosy winter lodge. Orange velvet furniture, copper pressed tin bars and beautiful florals all combined to create an intimate feeling throughout the space.

The final night was the gala dinner held in the ballroom at Optus Stadium. The brief for this was metallics and shine. We used beaded curtains to create divides within the room and the lighting on these looked magical. Add in our floor based 3m crystal trees and matching huge centre pieces and the overall look was sensational. The Priceline pink was the hero colour in the room and the reflective nature of the beads made for a beautiful setting.

Launch Marketing

Solution Provided

When Launch Marketing came to us to design and build a custom made stand for Furphy beer at the AHA trade show we were excited to say the least. Expo stands present a great design challenge as the message and branding needs to be strong, the space needs to stand out in the crowd and it needs to be functional for the exhibitors. Our brief was to create the feeling of a rustic bar that matched the branding.

To define the area, we created three custom made light boxes that were used as walls. Each was designed with a brickwork look and included branding for Furphy. This closed in the space and made it feel intimate. A custom bar was set up where guests could try the beverages. Overhead lighting and furniture finished the look. For designs such as this we use our 3D render software to conceptualise the look. This helps the client to see the final outcome before it is even built.

The stand was awarded best at the show. You can’t ask for a better outcome than that!

Coogee Chemicals

Solution Provided

“We’re all mad here!” A statement to live by in the creative world, but also the driving theme behind our whimsical Alice in Wonderland set up for this client. Every year we turn a large space on their premises into another world for their staff Christmas party.

There was magic and fun at every turn for this event. Huge 3m mushrooms, card soldiers, a giant Mad Hatters tea party and flamingo croquet for everyone! The colour and vibrancy of this theme make it perfect for an end of year event where your guests can let their hair down. We created a chandelier made of chairs, clocks, picture frames and lights. The bar was a huge hit as was the photo booth area.

This group come up with the most amazing costumes for their events which just adds even more to the theme.

Nulsen Disability Services

Solution Provided

Roll up, roll up, the Circus is in town! Vintage Circus is by far one of our most popular themes. The entertainment options are fantastic, the food can be fun and the theming is colourful and engaging. Nulsen came to us to style their end of year staff event at Crown Perth in the new ballroom. The event was a cocktail party of 500 pax so the design and layout of the room were important considerations when pulling everything together.

We started with making the stage look fabulous using our Vintage Circus flats and lush red draping. Along the back wall of the room we created a chill out area using more red drapes, our circus backdrops and red velvet sofas and thrones paired with crisp white seating. Our elephant stood proud in the middle of the space. Food stations were all styled in the same look with custom made overhead signs stating the food being served at each.

A small sideshow alley area was set up with popcorn, a strongman and peep through board for guests to take photos, all under the watchful eye of our huge lion statue!

Bar tables and café tables were scattered through the middle of the room all with black linen and carousel horse centrepieces.

Our client said of his experience with Phenomenon : “Our Nulsen Staff Awards Gala Party was brought to life with the experience and professionalism of the team at Phenomenon. We had a sensational Circus/Vaudeville theme which provided a dazzling backdrop to our event thanks to Phenomenon”.

Australian Veterinary Association

Solution Provided

We love nothing more than creating a new set! When AVA came to us with the theme of Steampunk we couldn’t wait to sink our teeth into it. It was something we had talked about for a number of years as a great theme for an event. What is Steampunk? It is a mix of industrial and Victorian styling. Think lush textures like velvet paired with metal and cogs. It is whimsical and adventurous. It is the definition of design meeting style.

We started by designing custom made backdrops to run the length of either side of the room. Huge beaded chandeliers with metal finishes hung overhead. The stage set was made using industrial truss and custom made cogs. Huge design prints were hung in frames and set with velvet sofas, birdcages and even our zebra! We custom made centrepieces using glass cloches, fairy lights and spare parts that we collected from all over Perth and custom painted.

Our creative team loved the challenge of bringing this theme to life!

ConocoPhillips

Solution Provided

Lamonts Bishops House is beautiful event venue tucked away in heritage listed gardens in the middle of the Perth CBD. This was the location for the prestigious cocktail event for ConocoPhillips as part of the international LNG conference. The brief was to create an elegant and high end look that matched the beautiful surroundings, but also something that was relaxed as this would be where the guests would be coming after the conference to network and mingle.

We started with a colour palette of blue and white that represented Western Australia’s beaches, with touches of green and gold for the bush. A marquee was setup on the paved area and the lawn was used for chill out cabanas and furniture. We custom designed a huge drinks bar with a beautiful pattern on the front and white screening behind. Chandeliers hung from the marquee roof and gold ornate frames displayed LNG projects that ConocoPhilips were working on. Florals on all the hi bar tables added softness and blue velvet furniture added a touch of luxe.

We used lighting in the stunning gardens to highlight the trees and the final look was breath taking.

OUR TEAM

Paul Cumming
Director

Paul’s journey into the world of events began not long after high school, when he followed his creative instincts to the West Australian Academy of Performing Arts to study Media Performance. With a BA in Media Studies and a Graduate Diploma of Education in hand, Paul seemed headed for the classroom—but fate (and a love for music and storytelling) had other plans.

In 1989, from a desk in a humble garage, Paul and his business partner Steve Power launched Da Doo Ron Ron DJ Entertainment Services. What started small quickly grew into one of Perth’s most trusted DJ providers, setting the stage—literally—for what was to come.

While juggling study and building a business, Paul also spent several summers in New York as Head of Videography at the renowned Stagedoor Manor Performing Arts Camp. It was here his passion for performance, production, and unforgettable experiences truly took flight.

In 2000, the next chapter began: Phenomenon Creative Event Services was born. The business expanded rapidly, offering Photography, Videography, and Theming under one roof. As the years passed, the focus evolved—leaning fully into what Paul loved most: transforming spaces through event theming, styling, custom branding, furniture, and prop hire.

In 2009, Paul launched Kathmandu Kids, an annual fundraising event that now supports the education of over 200 children in Nepal. It’s a cause close to his heart and just one example of Phenomenon’s ongoing commitment to giving back—partnering with local charities including the Princess Margaret Hospital Foundation and the Down Syndrome Association of WA.

By 2011, a long-held dream became reality with the move into a custom-designed office and warehouse—a vibrant home base for the ever-growing Phenomenon team. Now, with over 25 years in the industry and a warehouse full of creativity, Phenomenon is proudly recognised as Perth’s premier theming and styling company.

Always curious, always searching for what’s next, Paul now travels the world chasing inspiration—scouting new ideas, trends, and techniques. Because for him, it’s all about keeping it fresh, keeping it exciting, and delivering unforgettable experiences every single time.

Kellie Holden
General Manager

Kellie’s journey into the world of events began in 2000, when she traded the laid-back streets of Perth for the fast-paced buzz of London. There, she found her stride with Europe’s largest prop hire company, contributing to some of the most unforgettable events on the global stage—from Elton John’s legendary White Tie and Tiara Ball to A-list celebrity soirées, product launches, and high-profile corporate affairs.

Her time abroad gave her access to some of the world’s most exclusive venues, from five-star hotels to private members’ clubs, all while travelling across Europe and Africa—experiences that continue to influence her creative style and global perspective.

Returning home to Perth in 2004, Kellie soon joined Phenomenon, quickly becoming a driving force behind some of the city’s biggest and most beautifully executed events. With a keen eye for detail and a deep commitment to client care, she built a reputation for delivering not only visually stunning experiences but flawless execution every time.

After a short pause in 2011 to welcome her first child, Kellie returned in 2013 as an event stylist, bringing fresh energy and insight to the team. In 2025, she stepped into the role of General Manager—marking a new chapter in a career already rich with experience.

Now leading the Phenomenon team, Kellie continues to infuse every project with her signature blend of creativity, precision, and passion. With more than two decades in the industry—and a front-row seat to Phenomenon’s transformation from boutique provider to nationally recognised powerhouse—she plays a pivotal role in shaping the future, while ensuring every client journey is nothing short of exceptional.

Asha Lauren
Senior Event Stylist

Asha’s love for events began long before job titles and event briefs—back when her imagination was just as wild as the pirate-themed birthday her family threw in their driveway. Cargo ropes hung from carport beams, giant mushrooms lined the pavement, and her sister, playing the role of Wendy, wandered through in search of Tinkerbell. From that moment on, Asha was hooked.

After graduating from Presbyterian Ladies’ College, Asha followed her passion into a Bachelor of Arts (Communications) at UWA, later completing post-graduate studies in Event Management—graduating with distinction. Her career took off on the east coast, where she honed her skills at Melbourne’s iconic Ascot House before stepping into a creative role at Refresh Hospitality, curating bespoke events for major clients like Yelp and Bupa.

Returning to Perth in 2015, Asha joined the team at Caversham House as Senior Events Coordinator. When the Swan River burst its banks in 2017 and flooded the venue grounds, it was Asha’s calm resourcefulness and creative problem-solving that kept the show on track—a true testament to her “make it happen” mindset.

Later that year, she joined Phenomenon, where she continues to deliver high-end, imaginative events that push the boundaries of styling and experience. With a background in both weddings and corporate activations, Asha brings versatility, vision, and a genuine love for the craft to every project she touches.

Liam Guiney
Senior Event Stylist

Liam’s passion for event styling was sparked early on in some of the most imaginative places—his friends’ church community hall. With tight budgets but endless creativity, they transformed ordinary spaces into the Titanic, Gotham City, and beyond. Those early experiences planted the seed for a love of storytelling through design and atmosphere.

After high school, Liam dove into film and television, earning an Advanced Diploma specializing in Directing. But the call of adventure soon took him to London, where he worked across Europe with big names like Apple and The Ambassador Theatre Group—home to Disney’s The Lion King Musical.

Back in Perth by 2012, Liam finally embraced what many had been telling him for years: events were where his heart belonged. He returned to study a Diploma of Events at The Central Institute of Technology, turning passion into profession.

Since then, Liam’s journey has been full of community spirit and large-scale celebrations—from creating memorable moments at the East Fremantle Festival and Mount Hawthorn Hawkers to managing over 1,200 student-led events as Event Officer at the UWA Student Guild, including epic Orientation Days, music festivals, and the iconic Guild Ball in Winthrop Hall.

For Liam, it’s all about the WOW factor—the moment guests step into a transformed space and are completely blown away. Since joining the Phenomenon team, he’s loved bringing that magic to life, crafting unique, immersive experiences that leave lasting impressions.

Rachael Maguire
Event Stylist

A natural people-person with a flair for the artistic, Rachael has always been drawn to experiences that bring joy, beauty, and connection. Her creative journey began with a love for music, art, and theatre—eventually leading her to study specialised makeup for film and stage. It was here, behind the scenes and brushes, that she discovered her passion for creative storytelling and client connection.

The world of events soon came calling. Rachael pursued studies in Event Management and Communications at Curtin University and kicked off her career at a brand and design agency. Whether suspending thousands of gold envelopes from the ceiling or turning a carload of pool noodles into a playful installation, she quickly made a name for herself as someone who thinks big—and gets things done.

Her journey continued through roles at Optus Stadium and Pan Pacific Perth, where she honed her skills in event design, operations, and client service. As Event and Sales Manager at Pan Pacific, Rachael led a team delivering hundreds of weddings, galas, and conferences with creativity and care.

Now part of the Phenomenon styling team, Rachael brings it all together—her artistic spirit, operational know-how, and love for meaningful experiences. From mood board to final setup, she designs immersive, joy-filled events that leave a lasting impression.

Caitlyn Underwood
Event Operations Manager

Caitlyn’s journey at Phenomenon began with youthful determination as an Event Assistant—and today, she’s the powerhouse behind our flawless event deliveries as Event Operations Manager. With a love for checklists, colour-coded spreadsheets, and a sharp eye for detail, Caitlyn is the go-to for turning creative visions into smooth, unforgettable realities.

She’s the organisational force working hand-in-hand with event stylists, venues, and suppliers—coordinating all the behind-the-scenes magic. No matter how many moving parts need managing, Caitlyn’s goal is always the same: to exceed client expectations and bring every vision to life.

A self-confessed styling trend stalker and social planner at heart, Caitlyn thrives in the fast-paced world of events and takes immense pride in being part of the Phenomenon family.

Danielle Harsant
Event Production Assistant

With over 20 years in the events industry, Danielle is right at home in the fast lane. Thriving in high-pressure environments, she has a natural talent for transforming ideas into experiences that guests don’t just attend—they remember.

Combining creative vision with sharp operational precision, Danielle is the engine behind some of our most seamless and spectacular events. From initial concept through to final packdown, she specialises in managing end-to-end logistics—keeping even the most complex projects running like clockwork.

Whether it’s a bold brand launch or a beautifully styled celebration, Danielle brings clarity, calm, and a whole lot of experience to every moment.

For Tanya, the magic of events began early—captivated by the colours, the theming, and the transformation that turns ordinary moments into something unforgettable.

Raised in a lively Italian family where every gathering was a celebration, Tanya developed a deep appreciation for beautiful details and shared joy. That early spark became a lifelong passion, leading her into the world of event design.

With over a decade of experience managing corporate events, Tanya has mastered the balance between creativity and precision. Planning, problem-solving, and pulling it all together—she does it with heart and style.

Now a valued member of the Phenomenon team, Tanya thrives on collaboration—working closely with clients and colleagues to bring big visions to life. For her, the greatest reward is the moment it all comes together: the smiles, the impact, and the memories made.

Sean Fletcher
Warehouse Operations Manager

After completing his degree in Events and Marketing at the end of 2012, Sean took a year off to chase adventure—backpacking across Europe, soaking up new experiences (and spending every last cent). Returning to Perth in late 2013, he landed a role with Phenomenon that would kickstart his hands-on event career.

Over the past five years in the operations team, Sean has become a Perth venue expert, leading countless event setups and packdowns with confidence and care. Now heading the team as Warehouse Operations Manager where he now leads from the front—overseeing every detail of warehouse operations while managing staff and meeting clients onsite.

Sean’s deep knowledge and dedication ensure that every product is perfect, every event runs smoothly, and every client expectation isn’t just met, but exceeded.

Bas Smeekens
Production Manager

Bas first joined Phenomenon as a casual crew member, lending a hand with event setups and packdowns. But it didn’t take long for the team to notice—this wasn’t just another set of hands. With a background in carpentry and a sharp creative eye, Bas was ready for something bigger.

Originally from Belgium, the land of beer, chocolate, and bold design, Bas came to us with serious event credentials. Back home, he worked with a leading European company crafting large-scale festival stages and shopping centre displays. His handiwork graced the mainstages of iconic festivals like Tomorrowland and Parookaville, where he mastered the art of transforming raw materials into show-stopping installations.

Since making Australia home in 2019—and officially joining the Phenomenon family full-time in 2021—Bas has become our go-to for custom builds and prop transformations. From one-off creations to clever reinventions of existing pieces, there’s no idea too wild and no detail too small. Partnering closely with our event stylists, Bas brings imagination to life with expert craftsmanship and a love for thinking outside the box.

Luke McDonald
Team Leader

Telecommunications, cabling, parking meters, printing… not exactly the usual path to becoming an events enthusiast. But for Luke, a chance opportunity one summer turned everything around.

It started with a call-out from Phenomenon during one of their busiest seasons. They needed more hands on deck—and fast. So, between his regular full-time job, weekend setups, and midnight packdowns, Luke found himself immersed in a whole new world. The long hours were tough, but something clicked. The themes, the designs, the energy, the imagination—it all lit a spark.

Not long after, a full-time role opened up, giving Luke the chance to work alongside industry veteran Sean Fletcher in our operations team. Since then, he’s become a core part of the team, leading our casual crew with dedication and pride. His mission? To bring bold ideas to life—delivering standout styles and seamless setups, straight from the heart of our Imaginarium to the centre of your event.

Rachael Gardiner
Accounts

Hailing from Brunswick and a country girl at heart, Rachael joined Phenomenon in 2012 and quickly took charge of transforming our bookkeeping into a seamless work of art. With her extensive accounts and bookkeeping experience, she keeps our operations running smoothly and professionally behind the scenes.

Rachael ensures vendors and staff are paid promptly and accurately, making her an invaluable part of the team—keeping the financial heartbeat strong so the magic can happen on every event.